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How to Build Your Brand on Instagram - Life Story, Edinburgh

  • Life Story 53 London Street Edinburgh, Scotland, EH3 6LX United Kingdom (map)

Are you a pioneering, forward-thinking business owner who wants to dazzle and delight at social media marketing?

Do you look at your Instagram following and wonder what's going wrong? Maybe you have lots of followers and good engagement, but your followers aren't buying? Perhaps you haven't yet built an audience and don't really know where to start?

Are you more interested in the number of conversions your Instagram gets you rather than the size of your community?

If the answer is YES to any of these then you will LOVE my workshop. After the rave reviews, it had at its first outing, I've decided to take it on a tour of the UK.


In this three-hour workshop, you will learn how to:

  • Build Know, Like, Trust. As well as what this is and why it is essential to your business.
  • Set Yourself Up for Success and why it's important to get off on the right foot
  • Make your Instagram visually brilliant to draw your audience in and get them buying
  • Speak directly to your customer instead of SCREAMING into the Instagram abyss
  • Actively grow your community and connect with your customer 

You will get

  • A workbook to complete during the workshop as well as takeaway and continue to learn from and action key points
  • new business buddies! I've yet to run a workshop where people don't swap Instagram handles and go on to support each other
  • INSPIRED! Everyone who leaves my workshop is buzzing with new ideas and can't wait to get started. I pride myself on demystifying the world of social media and I promise you will lern something that you couldn't have found for free on the internet!

Feedback from Previous Attendees:

I decided to attend the lovely Hero workshop as a bit of an investment. I intended to sharpen my game, get more strategic and creative and connect with other ‘Grammers. As a bit of a Social Mouth and Small & Mighty Podcast fan, I had a fair idea of Sam’s approach and expertise when it comes to helping creative businesses up-level their Instagram.
What I didn’t expect from the day was the big picture brand strategy Sam brought to life – and how Instagram plays into our identity, client offers, and online audiences. Sam is high energy, open, approachable; it was like hanging out with a very smart, very helpful, expert friend who is as passionate about your business as you are. So, basically, like gold dust. Thank you, Sam. It’s not a coincidence that, in less than a week, my Instagram output, engagement, and following has been turbo-charged. If you’re looking at building your brand through Instagram, I can’t think of anyone I’d recommend over Sam.
— "How to Build Your Brand on Instagram" Workshop Attendee

I thought the course with Sam was absolutely brilliant (and have been telling people that). It absolutely “did what it said on the tin”. Often speakers like the sound of their own voices and achievements so much they talk too much about themselves and are not very helpful. But she gave a detailed and practical background on how to get Instagram to work for you. It was succinct, thorough and easy to understand.

I found it both inspiring and helpful.
— "How to Build Your Brand on Instagram" Workshop Attendee

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