Define Your Demographic & Speak to Your Customer

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define your demographic.png

Define Your Demographic & Speak to Your Customer

15.00
“We have one customer, and we know exactly who she is. And we don’t sit around a table and say to each other, What do you think she’d like? We’re out there. We’re in the stores, we’re in the marketplace. We live where the customer lives?" - Wendy Brown, Anthroplogie

 

Defining your demographic and learning to speak directly to your customer is the number one rule of social media business success. This fascinating article from Anthroplogie talks about the importance of knowing your customer in order to successfully speak directly to them and ultimately encourage them to spend! 

This 7 page PDF will help you probe into your customer base and learn what makes them tick so you can ensure to build rapport with your tribe and gain trust with your target audience. 

Suitable for all social media platforms. 

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