Define Your Demographic & Speak to Your Customer

define your demographic.png
define your demographic.png

Define Your Demographic & Speak to Your Customer

9.99

“We have one customer, and we know exactly who she is. And we don’t sit around a table and say to each other, What do you think she’d like? We’re out there. We’re in the stores, we’re in the marketplace. We live where the customer lives." - Wendy Brown, Anthropologie

 

Defining your demographic and learning to speak directly to your customer is the number one rule of business success. This fascinating article from Anthropologie talks about the importance of knowing your customer in order to successfully speak directly to them and ultimately encourage them to spend.

This seven page PDF will help you probe into your customer base and learn what makes them tick so you can ensure to build rapport with your tribe and gain trust with your target audience.

Add To Cart