Hello, I'm Sam.
After 15 years working in the retail industry, (from the independent to the Global brand), including time spent managing the social accounts for a Global retailer, I decided to go it alone and start my consultancy, offering the kind of advice usually only available to the big brands (with the big budgets) to the small business owner.
My primary focus as a mentor is to help you, as a small business owner, find your voice, bring clarity to your content marketing and sparkle to your social media. But more than anything, to empower you to take control and demystify the murky world of marketing and business.
Ten years ago I was made redundant after the independent retailer I had worked for went into administration. I believe that if social media had been around then in the same way it is today, that shop would still be going, social media after all, is a completely free marketing tool. In fact, I'm so passionate about small and mighty businesses I host a weekly podcast celebrating and supporting the small business owner and creative entrepreneur. We talk about their business journey and what role social media plays in marketing their business - every episode is jam packed full of advice and series two features some highly successful entrepreneurs sharing their business lessons.
I love nothing more than seeing the success my clients have after we've worked together, it makes me so happy to see the work I've created helping others. Watching start-up seedlings bloom into small and mighty “micro-brands” is what I get out of bed for.
In addition to mentoring, podcasting and speaking at major trade shows I enthusiastically cheerlead the small business community and campaign for everyone to support their local high street and shop independently now and always.