Instagram for Business 2.0: Grow a Community that Converts


You've read every "tip", " trick" and "growth-hack" blog post, you've attended what feels like a billion webinars, downloaded every ebook available and even paid for one, or two courses but still,NO ONE IS BUYING**stamps feet**

You're hashtagging every post like crazy but yet still NOTHING, engagement is weak, and lets not even talk about sales.

Quite frankly, you're getting pretty FED-UP OF INSTAGRAM! It seems to cost you more in time than you see in revenue and you're losing interest with it.

What if I told you it didn't have to be this way?

How would you feel about spending just a couple of days a month planning out your content for the next QUARTER - yup the next THREE MONTHS, that's NINETY DAYS of content sorted in just a couple of days per month!

Imagine a future where you can log into your Instagram just to post, check in with your audience, reply to questions - and not just to sit and watch the tumbleweed?

Picture your web traffic coming from Instagram and featured lines SELLING-OUT!

Envisage a brand talked about by influencers and your customers - people that help grow your audience and market your product FOR YOU!

THE DREAM right?

“...As soon as I started working with Sam, I saw a tangible increase in the number of sales I made directly through Instagram. Sam’s knowledge of retail and selling is a great asset, and her ability to personalise her advice to your specific needs is invaluable. She is 100% focused on sales and profit and for a shop owner like me she’s a breath of fresh air...”
— - Annabel B, Business Owner

Who is this course for?

  • Creative, pioneering and forward-thinking small (and mighty) product based businesses, this includes creators, makers and independent shopkeepers
  • Businesses where the founder is the beating heart of their business, both behind the scenes and, (prepared to be) quite literally, in front of the camera
  • Passionate, dedicated and enthusiastic business owners who want to be brilliant at social media marketing
  • Indies who are confident in their business model and branding and just need direction and support marketing themselves

What Will I Learn?

Firstly, there are lots of printouts and help sheets along the way as well as useful spreadsheets and calculators that you can use daily beyond the course. Secondly, the curriculum content is written with examples featuring my fictional pet lifestyle business"Mutts & Moggies", to help you relate questions back to your brand and more efficiently fill in the blanks. Hurrah! 

Each module has a downloadable audio file - like a mini podcast so you can learn on the go.. or in the bath.. or on your dog walk.. or in the car... wherever you fancy really.

The fundamental lessons in this course is how to sell, how to position yourself as a desirable brand, with a must-have product, how to be visible as a small business owner and grow that all-important know, like, trust - because people, buy from people. 


We will cover off the visual side of Instagram - because at the end of the day it's a visual platform and it's imperative that your Instagram looks the part.BUT if you're already 100% sure your feed looks the part - then you can skim read this section, but don't skip it because I guarantee there are some gems in here you won't have heard elsewhere.

Brand Voice & Product Positioning

The rest of the course is about digging deep into your brand and understanding who your customer is and what it is you sell beyond the obvious - how does your product fit into your customer's life and how best to speak to your customer and most importantly BE HEARD through the magic of captions! Unlike most Instagram courses on the market, I focus on CAPTIONS rather than IMAGES!

90-Days to OMG

Next, we'll be looking at how to turn your window-shoppers into VIP shoppers in just 90 days!

We'll be talking about why "Content is King" and how to "Connect, Compel and Convert" your audience.

I'll also be sharing my secret Social Media Manager tips to maximise your output and minimise the time you spend in the app as well as my experience from working with Influencers as a Digital PR Girl and share my top tips on choosing and approaching influencers.

Finally - and this is the golden egg, I have made available for students of this course, something usually only provided to my one-to-one clients - 101 Captions Prompts, Calls to Action and Content Upgrade Ideas as well as 58 Instagram Stories + Live Ideas to get your creative juices flowing!

“.. In two weeks not only have my likes and followers soared (not a necessity but it’s kinda cool) but I have generated real business. People who I would not really have come into contact with are now registering with me as clients. Happy Days!...”
— - Lisa B, Business Owner

What SOME OF my clients have SAID about my social media expertise:

"In two weeks not only have my likes and followers soared (not a necessity but it’s kinda cool) but I have generated real business. People who I would not really have come into contact with are now registering with me as clients. Happy Days!" - Lisa Bradshaw. Lisa B Pilates
"{Sam is} the real deal in the Instagram world if you don’t know where to start or just think you might need some more help, or if you really want to understand it from a strategic view, Sam is your guru!" - Donna Pourteymour, Cobham Pilates
"It did not take long before we started seeing the results on our social media channels as the level of interaction significantly increased right away." - Camilla Casteran, Vamp London
"{Sam's recommendations have} reflected in a much greater engagement with my followers than I’d previously achieved." - Linda Howley, Angel Jewellery