Do you look at your Instagram and wonder why you're not getting likes and comments?

Do you wonder how and why other independent retailers have so many followers and a seemingly thriving business? 

Would you like to have small and mighty community who engage with your content AND shop with you?


samantha burgess, director social mouth

Hi! I'm Sam and I'm a Social Media Coach supporting Independent retailers and lifestyle brands - just like you.

I champion small and mighty independent retail businesses across the UK and beyond.

I coach shopkeepers on how to CONVERT their social media followers into CUSTOMERS, make more SALES and INCREASE their footfall!

Having a pretty Instagram with lots of followers is lovely, but ultimately it is completely useless if you aren't seeing any return on your time investment.

Why would you want to just be Instagram Popular when you can be Instagram Profitable?


I'm telling you right now, this course won't make you "Instagram famous" but it will help you to find and convert your Instagram followers to your True Fans!

"A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-rest version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work. They are true fans."
- Kevin Kelly

I want True Fans that buy from me! How will this course help me achieve this?

Since 2015 I have worked for and with BIG (we're talking Global) and small (from the one-woman band to the small team) retail businesses growing their social media, gaining brand influence and converting those followers to paying customers!

During these last three years I have gained a lot of knowledge on what makes social media a successful marketing tool for retail - let's be honest here - that's exactly what it is, it's a marketing tool, but it's also so much more than that! Social Media and Instagram especially is a place for your audience to get to know, like and trust you. Once a prospective customer has got to grips with these three key factors, only then they will buy from you. (Learn more about Know, Like & Trust on my podcast.)

Instagram is the PERFECT place to build this influence without being the sleazy salesman - which is what many businesses get wrong! Right now GO look at your Instagram, in the last nine posts - how many of them were directly promotional? If it was more than one, it's too many!


What my clients have to say about my expertise:

"Sam is the real deal in the Instagram world if you don’t know where to start or just think you might need some more help, or if you really want to understand it from a strategic view, Sam is your guru!" - Donna Pourteymour, Cobham Pilates
"In two weeks not only have my likes and followers soared (not a necessity but it’s kinda cool) but I have generated real business. People who I would not really have come into contact with are now registering with me as clients. Happy Days!" - Lisa Bradshaw. Lisa B Pilates
"It did not take long before we started seeing the results on our social media channel as the level of interaction significantly increased right away." - Camilla Casteran, Vamp London
"{Sam's recommendations have} reflected in a much greater engagement with my followers than I’d previously achieved." - Linda Howley, Angel Jewellery

Let's make your Instagram work for your business.

Click the button below to learn more, view the first two modules for FREE and enroll.