Why be Instagram Popular when you can be Instagram Profitable.


Do you look at your Instagram and wonder why you're not getting likes and comments?

Do you wonder how and why your competitors have so many followers? 

Would you like to have a small and mighty community who engage with your content AND buy your products/services? 


I wrote this course to offer something different to the current courses on the market, something specifically targeted for YOU the small business owner, the entrepreneur - this course won't make you "Instagram famous" but it will help you to find and convert your Instagram followers to your True Fans!

"A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work. They are true fans."
- Kevin Kelly

How would you like 100 True Fans or even 1,000 of them?

THAT is what you need to achieve from your Instagram, not fame, not glory but True Fans who will buy from you! What is the point in being famous, if you're broke! 100,000 Instagram followers for your business does not necessarily mean money in the bank.

I want True Fans that buy from me! How will this course help me achieve this?

Since 2015 I have worked for and with BIG (we're talking Global) and small (from the one-woman band to the small team) businesses growing their social media, gaining brand influence and converting those followers into paying customers! Over the last three years I have gained a lot of knowledge on what makes social media a successful marketing tool - let's be honest here - that's exactly what it is, it's a marketing tool, but it's also much more.

Social Media and Instagram especially is a place for your audience to get to know, like and trust you. Once a prospective customer has got to grips with these three key factors, only then will they will buy from you. (Learn more about Know, Like & Trust on my podcast.)

Instagram is the PERFECT place to build this influence without being the sleazy salesman - which is what many businesses get wrong! (Right now I want you to take a look at your Instagram, in the last nine posts - how many of them were directly promotional? If it was more than one, it's too many!)

Through ten self-paced modules you'll learn how to...

- Work with the Instagram algorithm not try to "hack" it

- Set yourself up for success, does your bio and your profile picture attract or repel prospective followers?

- Find your tone of voice and be able to speak directly to your target audience, instead of SCREAMING into the abyss!

- Take and edit great iPhone photos - you don't need to be a pro-photographer (or even hire one) to have a beautiful feed!

- Write captions that encourage engagement - make a connection with your followers and they'll be spending before you know it!

- Use hashtags correctly - if you're just putting a # in front of adjectives and nouns (e.g. #sun #love #girl ), you're not using them in a way that will help you grow

- Find customers and have customers find you - once you know your audience, it's time to go and find where they hang out and make friends with them (with 700 million + Instagram users, it's very naive to think you don't have to go find your customers

- Use analytics and planning apps to improve your "flow" and foster growth (including an exclusive student discount of 50% off your first three months of  Planoly and 20% off an Iconosquare Annual Plan)

- Use Instagram Stories for business - this is such a fab addition to the platform and can really allow your customers to see the person/people behind the brand

- Work with Influencers to further your brand reach - how to find the right people to become ambassadors for your brand and boost your growth and credibility

- Grow your audience and increase your engagement using my tried and tested 3, 2, 1 method 

- Run a successful giveaway/competition to see your engagement and audience boom

What will I get?

Apart from this being EVERYTHING I know about Instagram and building influence as a brand, it's in excess of £3,000 worth of content! 

Firstly, you get INSTANT access, no hanging around, no week-by-week release, all ten modules will be available straight away! As well as that, you get email support from me! Any question related to the course, do not hesitate to contact me directly and I'll aim to get back to you within 3-working days.

Inside those ten easy to understand modules you will get:

- Realistic and strategic guidance and support to grow your Instagram account, improve your engagement and find your target customer

- A mix of text modules and video tutorials so that you can see exactly what I do and how you can apply this to your account

- Tasks with downloadable worksheets so you can apply your key learnings pragmatically

- Learn on the go - via the Teachable app or on desktop

Not to mention that on completing this course you will be spending LESS time on Instagram the time you'll be spending will be more productive, you'll have great images, you will be planning ahead and you will know exactly what your customer wants to see, giving you MORE TIME to dedicate to all the other parts of your business that demand your attention! Who doesn't want that?

What SOME OF my clients have SAID about my social media expertise:

"In two weeks not only have my likes and followers soared (not a necessity but it’s kinda cool) but I have generated real business. People who I would not really have come into contact with are now registering with me as clients. Happy Days!" - Lisa Bradshaw. Lisa B Pilates
"{Sam is} the real deal in the Instagram world if you don’t know where to start or just think you might need some more help, or if you really want to understand it from a strategic view, Sam is your guru!" - Donna Pourteymour, Cobham Pilates
"It did not take long before we started seeing the results on our social media channels as the level of interaction significantly increased right away." - Camilla Casteran, Vamp London
"{Sam's recommendations have} reflected in a much greater engagement with my followers than I’d previously achieved." - Linda Howley, Angel Jewellery

Frequently Asked Questions

What do I need in order to be able to do this course?

You need to have a smartphone (tutorials are on iPhone but similar features are available on Android) and know how to use it! You will also need access to a printer so you can print your worksheet PDFs and finally you will need to have a very basic understanding of Instagram and have set up an account (don't worry about committing to a username etc we go through that in the course).

I'm really tempted, but wouldn't it be cheaper to buy followers or use one of those bot things that do it all for me?

Not really. Buying followers won't bring in sales as they aren't real people that over time will be deleted by Instagram. You will then be back to the same amount of followers, have no sales from it and be out the money you invested. Bot's are against Instagram's terms of use (and Instagress the largest automated service provider was recently shut down), if you lose your account then you're back to square one and will have to start from scratch. It's a big gamble and ultimately will look really unprofessional. If you are just looking for a big follow figure at the top of your profile, this course isn't for you. This course isn't here to make you popular (although you might get a little bit popular along the way), it's here to make you PROFITABLE!

Could you just manage my Instagram for me?

No, sorry. I did once offer content management services, but to be honest, I firmly believe in you managing your Instagram yourself. You need to be in touch with your brand and your customers; you need to be appearing on Instagram Stories and replying to comments as you. It's also much more cost-effective to learn to do it yourself.

Still on the fence about making the investment?

Instagram for Business is a one off payment of £225 (or you can pay in three monthly instalments).  Putting this investment in to perspective, to spend half-a-day intensively learning with me is £600; and I couldn't teach you everything in this course in four hours! To recap, you're getting ten modules with all the advice you could possibly need, life time access to the course that will be updated regularly.

If you're unsure this course is right for you and your business,  then contact me and i'll let you know honestly whether this is the right course for you! You can also listen to my podcast talking about gaining influence on Instagram.

I'm really pushed for time! When does the course start and finish?

I understand that you're a busy person and setting a specific amount of time one side each week may not work for you. So this course is a completely self-paced online course - you decide when you start and when you finish. Blitz through it in a weekend or allocate a module a week. It's completely up to you, only you know how you best learn. However, I have to urge you that you will need to put in time to learn, put into practise and to apply these learnings to your Instagram EVERY DAY!

Will my access to the course expire at some point?

Nope! After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

If I don't understand something, are you available to help me?

Of course! I don't bite!

What if I am unhappy with the course?

I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me within the first 30 days and if you can evidence that you have tried my methods without success I will give you a full refund. *

*Only available to those who have paid in full and not in instalments or with a discount code.