Events, Talks & Workshops

Are you looking for an enthusiastic and confident public speaker for your event or perhaps you'd like to the jump on the popularity of creative workshops in retail spaces?  Well, I love not only attending these but also presenting at them! 

I can create a bespoke Instagram based workshop or talk for you around the topics of building your brand, profitability vs. popularity or even Instagram basics. I've created workshops/talks that have lasted thirty minutes right through to a full-day,  just let me know what you want, and we'll work together to create a sell-out event your customers will be scrambling over each other to be a part of.

Upcoming Workshops

All group workshops can be found here

Upcoming  Talks, Panels etc.


Monday 12th February 2018

PURE London, Kensington Olympia - Monday 12th February, 12:30 – 13:00

Profitability over Popularity. How to Build an Instagram Community That Buys

  • Connect, compel, convert - How to woo your followers
  • 5 content categories to enhance your brand
  • Tell, don't sell. Captions that compel your customer to take action

Plus book in to Meet the Experts - exhibitors will be given the opportunity to book a session:

How to Build Brand Influence on Instagram

Ask me anything about Instagram marketing.

Including - understanding your audience and creating content they want, writing captions that convert, defining your Instagram aesthetic, Influencer marketing, understanding Instagram Insights and using Instagram Stories to enhance your brand.

Sunday 11th February, 10:30 – 11:30

Monday 12th February, 10:30 – 11:30

Tuesday 13th February, 10:30 – 11:30


Instagram Spotlight

Ask me any questions about your Instagram account, have your account visually assessed, gain insight into what you're doing well, and receive recommendations for improvement

Sunday 11th February, 11:50 – 12:50

Monday 12th February, 14:30 – 15:30

Tuesday 13th February, 11:50 – 12:50


Sunday 18th February 2018

MODA, Birmingham NEC, Time TBD

Profitability over Popularity. How to Build an Instagram Community That Buys

  • Connect, compel, convert - How to woo your followers
  • 5 content categories to enhance your brand
  • Tell, don't sell. Captions that compel your customer to take action

Past Talks, Panels etc.


Sunday 14th January 2018

TOP DRAWER, Kensington Olympia, 3:00 pm – 3.30 pm 

Panel: Grow Your Social Media Presence & Find Your Tribe  Lead by Sam Burgess of Social Mouth, with Sarah Hamilton, Sarah Hamilton Prints, Sarah Tippett of Bridal Editor, & Lucy Heath, of Capture by Lucy

Growing an engaged following takes time and insider knowledge – want to know what to post and when? In this session learn our top ways to grow your online presence and build brand loyalty, how to talk to bloggers and the press and increase awareness of your brand with your new followers. Join our panel of strategists in a fast paced discussion learning how to create content, understand your audience, how to make your content go viral and lots more!

With thanks to Designation Design

Some lovely words from clients that have hired me to speak:

“We hired Sam to run an Instagram Masterclass and we were so pleased with how it went. Her public speaking skills are excellent and she offered the audience some really useful tips in a way that was both interesting and accessible. Sam’s expertise and approachability are reflected in the positive feedback from our audience members following the workshop. She really knows her stuff and has been a joy to work with.”
— Beth Park,
“Sam was a pleasure to have with us at Broadgate for our very first Instagram masterclass. We wanted to introduce this exciting social media subject to our audience as part of our new tech-inspired workshops and Sam was the ideal person to do this, as she gave attendees a real insight into the basics of Instagram and how to start building a presence online. Even for the more social-savvy attendees, there were tips and tricks for getting the right photo for your feed or using the best hashtags - we all learnt something new and thoroughly enjoyed Sam’s clear and honest way of presenting! Everyone was engaged and left feeling invigorated about using Instagram to grow their following. Thanks Sam!”
— Broadgate London

Some lovely words from workshops attendees:

“I decided to attend the lovely Hero workshop as a bit of an investment. I intended to sharpen my game, get more strategic and creative and connect with other ‘Grammers. As a bit of a Social Mouth and Small & Mighty Podcast fan, I had a fair idea of Sam’s approach and expertise when it comes to helping creative businesses up-level their Instagram.
What I didn’t expect from the day was the big picture brand strategy Sam brought to life – and how Instagram plays into our identity, client offers, and online audiences. Sam is high energy, open, approachable; it was like hanging out with a very smart, very helpful, expert friend who is as passionate about your business as you are. So, basically, like gold dust. Thank you, Sam. It’s not a coincidence that, in less than a week, my Instagram output, engagement, and following has been turbo-charged. If you’re looking at building your brand through Instagram, I can’t think of anyone I’d recommend over Sam.”
— Antonia Taylor, "How to Build Your Brand on Instagram" Workshop Attendee
“I thought the course with Sam was absolutely brilliant (and have been telling people that). It absolutely “did what it said on the tin”. Often speakers like the sound of their own voices and achievements so much they talk too much about themselves and are not very helpful. But she gave a detailed and practical background on how to get Instagram to work for you. It was succinct, thorough and easy to understand.

I found it both inspiring and helpful.”
— "How to Build Your Brand on Instagram" Workshop Attendee